Market Truths

There are now more than 21 million people in the UK over the age of 50 – for the first time ever we now have more pensioners than under 16s – and within the next few decades the over 50s will amount to almost half the total population.

Pre-retirement, most are at the peak of their earning power, have more disposable income than at any other time in their life, and are free-spending consumers across all sectors.

Post retirement, through sheer volume of numbers, they are a consumer force to be reckoned with and very receptive to simple, straightforward marketing. Senioragency is one of only a few businesses which truly understands the older demographic and works with clients to develop creative campaigns which appeal to the audience and which, through well planned use of media channels, achieve great results.