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You are invited to look at some of our recent work. This section demonstrates our passion for discovering the simple truth in every brand or product we work with.
Task - Build awareness for Warner Breaks new concept of short holidays "just for adults", marrying accommodation in historic or stately hotels, with entertainment thrown in.
Truth - These short holidays are more than a break, they are a real treat for grown ups.
Prejudice - Warner Breaks was facing low awareness of the product and a lack of appreciation of the quality of what was on offer.
Result - Our campaign "Some of this..." run as DRTV commercials, helped increase bookings by more than 50% in a year. Analysis of the customers also showed that the campaign attracted a more upmarket group.
Task - Create a 30 second TV commercial which is arresting, compelling and visually appealing to viewers.
Prejudice - Perception among many non users is that SAGA caters exclusively for pensioners and offers only a limited range of peaceful breaks.
Truth - SAGA offers a wide range of holidays to suit different tastes and different budgets.
Result - The over 50s respond very differently to communication than a younger audience does. We know this by observation, research and, practical experience. This lucrative and ever increasing group is emphatically not impressed with the off-the-peg advertising flim-flam of imagery and hyperbole.
What they do respond to is reasoned communication. That's why infomercials and DRTV are highly effective formats to communicate with them. The 30 second commercial we produced for SAGA - Think Again -did just that and made viewers sit up and take notice of the SAGA offering.
Task - To help launch a new instant access savings account specifically for the over 60s, using DRTV to reach the target audience in an informative and compelling way.
Prejudice - A regional building society does not offer me the best home for my savings or a better deal than a high street bank.
Truth - The savings account carried a premium interest rate and was open to anyone over the age of 60 - regardless of their location in the UK.
Result - We created a 40 second infomercial to convey the major points in a way which engaged the audience over a three week period - all for a cost of less than £250,000.
The result was 38 TVRs in the target audience sector, more than 60,000 applications for accounts and more than £186 million received in total deposits.
Of course, it was a great product, launched at just the right time, but we, and thankfully our client, believe that our campaign helped it to happen. Without TV, it would have taken a lot longer and, indeed, may not have happened at all.
Task - Develop a TV commercial within a tightly defined budget, in order to increase footfall through the company's stores and subsequently increase sales of varifocal lenses.
Prejudice - Older users felt they had to continue to use two pairs of spectacles for reading and distance.
Truth - Vision Express had made significant technological advances with the development of its varifocal lenses and had a competitive edge over other rivals.
Result - The core audience for this commercial was dictated by age as the optical condition is predominantly age related. A commercial was created and a schedule constructed which avoided peak viewing time as older viewers have a wider viewing time band. This kept media costs down and allowed for higher frequency. The commercial ran for three weeks and achieved 40 TVRs. The result in footfall was immediately obvious. A remarkable marketing achievement at a remarkably low overall cost.